Give Back To Your Local Community


By participating in the Program, you agree to be bound by these Guidelines and by the interpretations of these Guidelines and decisions of Seeds of Change, which are final in all matters relating to the Program. If you do not agree, please do not participate in the Program.


At Seeds of Change®, we are passionate about growing deliciously good food, from the seed, to ingredients, to your plate. We are growers and care about the way food is grown and the people who grow it. We think it’s important to help people know where their food comes from and how it is grown. We also want to help make a difference and share the good by supporting sustainable community-based gardening & farming programs through our 1% fund. To support our mission, Seeds of Change is seeking partners to Share the Good with the community through their gardening or farming programs. We will distribute 12 individual grants for $10,000 to fund programs that we believe enhance the environmental, economic, and social well-being of gardens, farms, farmers and communities through this “Share the Good” Grant Program (the “Program”). Please read below for details on the Program and how to participate.


A. ELIGIBLE ORGANIZATIONS. To participate, your organization must meet both of the following criteria:

1. U.S. private for-profit or public or private not-for-profit 501(c)(3) organizations that focus on at least one of the following areas:

  • Community-based farming or gardening
  • Public School Gardens
  • Food & nutrition education
  • Farming and agriculture education
  • Sustainable farming

2. Organizations that are linked to a specific town, township, watershed, county, or other delineated area, and are able to engage such community for participation and support.

Applications must be submitted from one (1) organization. Collaborations from multiple organizations will not be considered.

B. INELIGIBLE ORGANIZATIONS. While we would like to be able to allow all organizations that meet the criteria described in Section IIA to participate, we must limit the eligibility to those organizations that meet the objectives for the Program. Accordingly, the following types of organizations and activities are not eligible to receive grant support, even if they otherwise comply under Section IIA:

  • Fraternal, political, advocacy or labor organizations
  • Organizations that limit membership and services based on race, religion, color, creed, sex, age or national origin
  • Fellowships or research
  • Conventions, conferences or seminars
  • Fund-raising events (dinners, lunches, etc.)
  • Non-US-based organizations
  • Organizations whose program activities are mainly international (i.e., those who use over 50% of their funding to support activities outside of the United States)

Collectively, the above criteria described in Section IIA and IIB are referred to as “Eligibility Criteria,” and organizations that qualify with these two Sections will be called “Eligible Organizations.”

C. COMMUNITY NOMINATORS. As discussed in Section IIIB below, individuals may nominate an organization to participate in the Program. Employees and their immediate families (i.e., parents, spouse, children, siblings, grandparents, step parents, step children and step siblings) of Seeds of Change, Mars, Inc., and its affiliated companies, subsidiaries, and advertising/promotion agencies are not eligible to nominate an organization to participate in the Program. In the event a nomination comes from such an individual, it will not be considered.


A. SUBMISSION DATES AND TIMES. Eligible Organizations may apply between 12:00 pm Eastern Time (“ET”) October 24, 2012 and 11:59 am ET November 30, 2012 (“Submission Period”). Any application electronically submitted or postmarked with a date that is after the end of the Submission Period will not be accepted. Limit: one (1) entry per Eligible Organization.

B. APPLICATION METHOD. To have your organization considered for this Program, you may submit an application in one of two ways: 1) You may visit and provide the application content detailed below and click “Submit,” or 2) you may mail in a paper application to Seeds of Change, Attn: “Share the Good” Grant Program, P.O. Box 4908, Rancho Dominguez, CA 90220. A paper application must include all of the content detailed below, in Section IIIC. All applications submitted online must be received during the Submission Period and paper applications must be postmarked within the Submission Period and received by December 7, 2012 to be considered.

C. APPLICATION CONTENT. You must include the following in your application (Limit: 1000 characters per question):

  • Organization name
  • Nominator’s contact details (if applicable)
  • Name and contact details for the person who will be managing the project (hereto referred to as a “Share the Good Ambassador”). Please note that the Share the Good Ambassador must be able to accept responsibility for the grant on behalf of the organization, manage the project, and respond to any inquiries. All applications must come from an individual on behalf of a qualified organization, and an authorized official must sign off on the application. Failure to comply with this requirement may result in disqualification.
  • Please answer the following questions:
    • How does your organization “Share the Good” in your community?
    • How would you use the $10,000 grant to achieve your organization’s goals?
    • How will it help teach people where their food comes from?
    • How would you describe success for your program?

Please note: When answering the questions, Eligible Organizations should demonstrate the ways in which their organization educates the community about food, the impact that the Eligible Organization has on the community, the Eligible Organization’s need for additional funding, and a plan for using the funds. It is also beneficial to let the community know that you are applying for a grant through the Program. See Section IV for information about what the judges will be considering when evaluating your organization’s application and need for the grant.

In addition to permitting organizations to submit applications on their own behalf, community members who are eligible to nominate (see Section IIC) may also nominate organizations. Such nomination will not be considered an application to participate in the Program. Instead, the community member must provide contact information and the organization must affirmatively accept the nomination and submit an application to be considered an Eligible Organization. Limit: one (1) nomination per organization per individual. All nominations must be received during the Submission Period to be eligible for consideration.

All applications will be judged as discussed in Section IV. Grants are intended to provide a one-time infusion of funds to establish and carry out projects in these areas. Examples of projects that may be viewed as particularly geared toward the goal of the Program are those that increase community access to fresher, more nutritious food supplies and those that incorporate an educational outreach component to their project. For example, the Program is well suited for an organization that may need additional funding to provide training materials, articles, workshops, webinars/web-based programs, pamphlets and other media, generated from the results of the funded projects that can be adapted for use by other communities.

Odds of being selected depend on the number of Eligible Organizations and our analysis of their application in accordance with these Guidelines. Machine or computer-generated submissions will be disqualified. Seeds of Change will not be liable for lost or damaged entries. Proof of transmission does not constitute proof of submission of an application. All federal, state, and local laws apply. All applications become the property of Seeds of Change and will not be acknowledged or returned.


Beginning on or about December 1, 2012, a panel of judges made up of Seeds of Change® farmers and brand leaders and strategic partners will evaluate the organizations’ applications to select the twelve (12) Eligible Organizations that they consider to be in the best position to receive and use the grant award. The judges’ review will be conducted in two parts. First, the judges will evaluate whether the applicants meet the Eligibility Criteria and all other requirements set forth herein. Next, for those that pass the first phase of review, the judges will evaluate each application based on the extent to which the organization does the following:

  1. Food Education – How the organization helps teach people where their food comes from. How the entry effectively builds the connection between the journey from seed to plate. How the organization greater enables and empowers the community to make healthy eating choices. (up to 30 points)
  2. Community Impact – Whether the entry clearly identifies the organization’s mission and measurable goals, and ties its activity, impact and value to its community and to the Seeds of Change® mission to Share the Good. Make it clear what your organization accomplishes, and how it makes a difference. (up to 25 points)
  3. Need based – Whether the entry demonstrates a need for charitable funding. Does your organization have robust, alternate sources of income? Please share how grants offer an opportunity that the project or organization would not have the means to fund otherwise. (up to 15 points)
  4. Leadership and Inspiration - Whether the entry provides sound methods for executing its activity and achieving tangible results for its community. How does it get people excited about gardening and farming? Also whether the project leader, collaborators and partners have the capacity and commitment to see the project through to completion, while engaging the community and seeking to Share the Good. (up to 20 points)
  5. Nominations - In addition to submitting an individual application, community members may also nominate an organization. Applicants can receive multiple online nominations through from supporters to share the message of what the organization is doing to Share the Good. The number of unique nominations an organization receives will be considered by the judges during the review process. (up to 10 points)

After reviewing the applications, the judges will tally the scores and rank the applicants based on their scores. The top twelve scoring applicants will each be eligible to receive one (1) $10,000 grant. In the event of a tie, the organization with the highest point value in the category of Community Impact will be selected as a potential award recipient. Each potential award recipient will be selected and announced on or about December 15, 2012. All award recipients will be required to complete Award Documentation (defined below). We will contact the Share the Good Ambassador of the selected organizations. Failure on the part of the Share the Good Ambassador to respond within forty-eight (48) hours or to return the Award Documentation within ten (10) business days may result in disqualification of the entire organization and the selection of an alternate potential award recipient. If a selected award recipient declines the award, an alternate potential award recipient will be selected.


A. AWARD. Seeds of Change will award twelve (12) individual grants for $10,000 to fund programs that are selected by the judges, as described above in Section IV. Checks will be made payable in the name of the organization. Those organizations preferring to receive payment via an Electronic Funds Transfer may arrange to have that done as well. All awards will be distributed by January 31, 2013. The award is not transferable and may not be substituted. The award is subject to all federal, state, and local taxes and recipient will be responsible for such taxes.

B. PERMISSIBLE USES. Award recipients may use the funds in connection with their organizations and to support their efforts. Examples of permissible ways to use the funds include, but are not limited to:

  • Printing, postage and supplies, including software
  • Small equipment purchases, and equipment rental
  • Travel and per diem necessary for project execution
  • Outreach expenses
  • Event refreshments and working meals
  • Project-specific long distance, fax, and conference calls over land lines
  • Outreach costs associated with hosting an educational event or field day

C. IMPERMISSIBLE USES. Seeds of Change wants funds to be used in a manner that best supports the goals of an award recipient’s organization and the Program. Therefore, Seeds of Change does not permit the funds to be used for all purposes. Award recipients may not use the grant for the following impermissible purposes:

  • International travel
  • Full or partial meals that are not working meals
  • Paying off debts
  • Costs incurred before the grant award date are not reimbursable
  • Purchase of passenger carrying vehicles

Use of the award in connection with an Impermissible Use may result in a breach of contract and Seeds of Change may, in its sole discretion, request a full return of the funds awarded. Award recipients may be required to submit a quarterly report in response to a request on behalf of Seeds of Change to confirm appropriate use of the funds.


A. REQUIREMENTS OF AWARD RECIPIENTS. All award recipients are required to use the award in accordance with the Permissible Uses set forth above at Section VB. Further, all award recipients will be required to execute and return, within ten (10) days of issuance of notification, tax documentation, an affidavit of eligibility, assignment of rights, liability and (where legal) publicity release (“Award Documentation”), which will include, without limitation, their granting of permission for their names, likenesses, organizations and pictures to be displayed in correlation with all advertising for Seeds of Change and the Program, and in any manner or in any media, now known or hereinafter developed. If a potential award recipient cannot be contacted, or fails to sign and return the Award Documentation within the specified time period or is found to be ineligible, that potential recipient shall be deemed disqualified and shall forfeit the award.

B. PUBLICITY. Except where prohibited by law, by accepting any award, the recipient organization consents to permitting Seeds of Change, and its partners, affiliates, parent company and/or subsidiaries, use of the award recipient organization, Share the Good Ambassador’s, and members’ likeness, photographs and names for advertising and publicity purposes in any and all media worldwide (including award recipients list) without additional compensation or notification.

C. LIMITATION OF LIABILITY. By participating, applicants and recipients release Seeds of Change and its affiliates, parent, and subsidiary companies, its employees, agents and officers, judges, advertising and promotion agencies, as well as all others associated with the development and execution of the program (collectively, the “Released Parties”), from and against any and all liability with respect to or in any way arising from the Program, the awards or in any activities related to the awards. The Released Parties assume no responsibility for any error, omission, interruption, deletion, defect, or delay in operation or transmission; communications line failure; theft or destruction of or unauthorized access to the “Share the Good” or Seeds of Change website, or any submission, judging or recipient selection. Applicants also agree (a) to be bound by these Guidelines; and (b) that the decisions of Seeds of Change and the judges are final on all matters relating to the Program.

The Award Documentation will also (i) release the Released Parties from any and all liability for any loss, harm, damages, cost or expense arising out of participation in the Program, or participating in any award-related activity or the acceptance, use or misuse of any award, including without limitation costs, injuries, losses and damages related to personal injuries, death, damage to, loss or destruction of property, rights of publicity or privacy, defamation, or portrayal in a false light, or from any and all claims of third parties arising there from, and (ii) grant Seeds of Change (and its agencies) the unrestricted rights, in their collective or individual discretion, to use the award recipients’ information as set forth in the Publicity section above.

VII. PRIVACY POLICY. Please note that all information submitted will be treated in accordance with the Mars/Seeds of Change Privacy Policy, available at

VIII. OTHER INFORMATION. Submission of an application to receive the award constitutes agreement to be bound to these Guidelines and by all decisions of Seeds of Change and judges, acting in their sole discretion. All issues of interpretation to be decided by Seeds of Change. Decisions of Seeds of Change and judges are final and binding in all matters related to this Program. Seeds of Change reserves the right to modify or terminate this Program and to disqualify any applicant if, in its sole discretion, integrity or fairness of the Program has been compromised. No purchase necessary to submit an application to the Program. A purchase will not increase any applicant’s chances of being selected. Void where prohibited.

IX. LAWS & DISPUTE RESOLUTION. Except where prohibited, all applicants and award recipients agree that: (1) any and all disputes, claims and causes of action arising out of or connected with this Program or any award shall be resolved individually, without resort to any form of class action, and exclusively by a court of competent jurisdiction in California; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with submitting an application, but in no event attorneys’ fees; and (3) under no circumstances will an applicant be permitted to obtain awards for, and applicant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Guidelines, or the rights and obligations of the applicant and Seeds of Change in connection with the Program, shall be governed by, and construed in accordance with, the laws of the State of California without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California. The Program is subject to all applicable laws and is void where prohibited.

X. AWARD RECIPIENTS LIST. To obtain the names of the award recipients, send an email to with “Award Recipients” as the subject line. Requests must be received by 11:59:59 p.m. PT on March 31, 2013. Award recipients lists will be sent after the recipients have been verified.

XI. SPONSOR INFORMATION. The Program is sponsored by Seeds of Change, P.O. Box 4908, Rancho Dominguez, CA 90220. Please visit or contact us at with any questions.